Roland DIMENSE DA-640: A New Way to Create Textured Wallcoverings, Décor, and Premium Surface Prints
The Roland DIMENSE DA-640 helps print shops create large-format graphics customers can see and feel, opening the door to textured wallcoverings, interior décor, canvas art, retail displays, SEG graphics, and premium surface printing.
What Is the Roland DIMENSE DA-640?
The Roland DIMENSE DA-640 is a large-format dimensional surface printer designed for shops that want to offer more than standard flat graphics. It combines full-color CMYK printing, Structural Ink, specialty Dimense media, and heat to create raised texture directly into the finished print.
Instead of simply printing an image onto a surface, the DA-640 lets print providers create dimensional graphics with tactile depth. That makes it a strong fit for premium wallcoverings, interior décor, artistic reproductions, office environments, retail displays, and specialty surfaces where visual impact and touch both matter.
CMYK + Structural Ink
Create full-color graphics with controlled raised texture in the same production workflow.
Premium Surface Effects
Produce tactile finishes for wallcoverings, canvas, displays, décor, and specialty graphics.
Wide-Format Output
Support large-format applications for commercial interiors, retail spaces, offices, and design-driven environments.
Why Textured Surface Printing Matters for Print Shops
Many print shops are competing in categories where customers compare jobs by size, speed, and price. Textured surface printing changes that conversation. Once a printed piece has dimensional depth, light-reactive surface detail, and tactile finish, it becomes closer to a design feature than a commodity print.
That shift is important because customers in retail, hospitality, corporate interiors, residential design, and branded environments are often looking for something custom, memorable, and premium. The DIMENSE workflow gives print service providers a way to sell the feeling of a finished space, not just square footage.
The opportunity is not only in the printer. It is in the new category of higher-value work it can help your shop sell, including custom wall surfaces, décor features, artistic panels, and brand environments.
What Can You Create With the Roland DIMENSE DA-640?
The DA-640 is especially useful for applications where finish, texture, and presentation help drive perceived value. For shops that already serve signage, décor, retail, events, or display customers, dimensional surface printing can expand what you are able to offer.
Wallcoverings
Create custom textured wall surfaces for residential interiors, hospitality, offices, retail spaces, and feature walls.
Canvas Art
Add tactile depth to fine art reproductions, limited editions, decorative panels, and premium art products.
Retail Displays
Help brands create more immersive, high-impact product displays, seasonal rollouts, and in-store environments.
Office Decoration
Produce branded walls, lobby graphics, meeting room art, and interior design features for commercial spaces.
SEG Displays
Bring dimensional texture into fabric-style display systems, event graphics, and premium visual merchandising.
Digital Concrete
Create realistic surface effects that mimic concrete, fabric, hand-painted texture, and other specialty finishes.
Dimense Media Options: Finishes, Textures, and Applications
Dimensional output depends on the complete DIMENSE system: the printer, specialized media, and inks working together. The Dimense media lineup includes non-woven and textile-based options, with finishes designed for different applications, textures, and environments.
Depending on the selected media, shops can explore matte, pearlescent, suede, gold, silver, chameleon-style, high-resist, and textile finishes. Some media options are designed for wallcoverings, while others support SEG displays, canvases, roll-up banners, acoustic panels, and specialty decorative surfaces.
Non-Woven Media
Built for wallcoverings, décor, acoustic panels, textile laminated tiles, and high-end interior surfaces.
Textile Media
Useful for SEG graphics, canvas applications, roll-up banners, commercial environments, and display graphics.
Specialty Finishes
Choose from matte, pearl, suede, gold, silver, and other finish options depending on the visual result you want.
High-Traffic Options
High-resist media options are designed for improved scratch resistance and valuable print applications.
Media choice matters. Each Dimense media type responds differently to ink, heat, texture, and finish requirements, so shops should use the correct printer profile and test before running final production.
How the DA-640 Helps Shops Sell Value, Not Just Volume
DIMENSE jobs are not about competing on the lowest price. The real opportunity is selling premium surface design, custom texture, and finished environments that customers cannot easily get from standard flat print.
This is especially important for print providers trying to reach interior designers, architects, visual merchandisers, hospitality brands, retail teams, and fit-out contractors. These customers are often looking for distinctive results that help a space feel custom, branded, and memorable.
Do not lead with square-foot pricing. Lead with transformation. A textured wallcovering, branded interior panel, or custom surface finish can be positioned as a premium design feature.
Designing for Textured Printing
Designing for DIMENSE printing means thinking beyond flat color. A strong design uses texture intentionally, either to emphasize certain elements, create contrast, support a pattern, or add a premium surface feel.
The DIMENSE workflow uses full-color CMYK data along with structural data to control where texture appears. That gives designers and print providers the ability to decide which parts of a design remain flat and which areas become raised.
Start With the Design Goal
Decide whether the texture should be subtle, bold, decorative, functional, or brand-driven.
Use Samples Early
Physical samples help clients understand the value of texture much faster than photos or PDFs.
Test Before Production
Small test prints help confirm texture depth, alignment, color response, and final finish.
Watch the Roland DIMENSE DA-640 in Action
The best way to understand dimensional printing is to see the texture and finished surface in action. Watch the Roland DIMENSE DA-640 video below to get a better feel for how this technology can change what a printed surface looks like.
Download the Free Dimense Resources
If you are exploring textured surface printing, these two resources are the best next step. Use the media catalog to review available Dimense media options, then use the playbook to understand how shops can position, sell, design, and produce premium textured work.
Dimense Media Catalog
Review non-woven, textile, high-resist, pearlescent, suede, metallic, and specialty media options.
The Art of Printed Texture
Learn how to approach clients, sell value, design for texture, and build higher-value print opportunities.
DA-640 Product Page
Explore the printer, specs, applications, and next steps for adding textured surface printing to your shop.
Roland DIMENSE DA-640 FAQ
What is the Roland DIMENSE DA-640 used for?
The DA-640 is used to create large-format dimensional surface prints for applications like textured wallcoverings, interior décor, canvas art, retail displays, SEG graphics, office decoration, and specialty surfaces.
How does the DA-640 create texture?
The DA-640 uses a combination of CMYK ink, Structural Ink, specialized Dimense media, and heat to create raised dimensional effects directly into the printed surface.
Who is the DA-640 best for?
It is best for print shops, décor producers, sign companies, display graphics providers, and wide-format print businesses that want to offer premium textured applications instead of only standard flat print.
What types of media are available for Dimense printing?
Dimense media includes non-woven and textile options with finishes such as matte, pearl, suede, gold, silver, high-resist, and specialty textured surfaces. Media selection depends on the intended application and finish.
Where can I learn more about the Roland DIMENSE DA-640?
You can view the Roland DIMENSE DA-640 product page at GPI Supplies, download the Dimense Media Catalog, or download the free Dimense Playbook to better understand applications, media, and sales opportunities.
Explore the Roland DIMENSE DA-640 at GPI Supplies
The Roland DIMENSE DA-640 gives print shops a way to expand into premium textured wallcoverings, décor, displays, and specialty surface printing. If your customers want work that feels more custom, tactile, and design-driven, this printer is worth a closer look.
GPI Supplies can help you review the printer, media options, application fit, and whether dimensional surface printing makes sense for your shop’s production goals.
